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How to Avoid the Seven Deadly Marketing Sins
Here’s a cartoon from Tom Fishburne of Brand Camp. I love it because, as all good cartoons should, it reflects reality. What should you do instead? Get creative. Treat each new campaign as if the whole...
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Generating B2B Sales Leads in the New Market Landscape
We’re not in Kansas anymore. You went to sleep in an orderly black and white world of cold calls, trade shows and 8 a.m. to 6 p.m. interaction… and woke up in a technicolor virtual world of content...
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A New Paradigm for B2B Marketing
Generating qualified leads is the Holy Grail for B2B marketers. Your marketing campaigns must do the following: Place your messages in front of highly targeted prospects. Grab those prospects’...
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Flexible + Nimble + Virtual = Cost-Effective
I’m confident I’ve developed a winning recipe for effective B2B online marketing videos. I’ve been working on it for a long time. Along the way, I’ve pressure-tested my ideas with some of the best...
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B2B Marketing Videos and SEO
There are tons of statistics proving that online video is an excellent SEO tool. For example, here’s one from Forrester Research: “You are 53 times more likely to land on the front page of Google with...
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